About Us

Homeware for those of us who enjoy simple luxuries, both beautiful and functional

ecru |ˈekroō| : noun the light beige color of unbleached linen.

ecru is a lifestyle more than a product.

It's appreciating discreet scents from the jasmine bush that linger outside your door.

Connecting with the artisan responsible for your intricate cotton dhurrie.

Allowing the vibrant color of your block printed table cloth to lift your mood.

Instinctively rubbing a cashmere throw between your fingers whenever you pass by it.

Losing yourself in your freshly laundered towels.

ecru is remembering to enjoy the simple luxuries of your home.

We hope you love it, just as much as we love creating it.